SEO Competitor Analysis Services
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What Are SEO Competitive Analysis?
It is vital how your business model is positioned where it is, in which categories it should penetrate the market, or in which categories it should prioritise product development and innovation. In these difficult decision-making processes, it is a great advantage to be familiar with your competitors’ positions, positioning and marketing strategies.
By looking at your competitors’ websites, you can see what you need to include on your own website, or understand where you need to differentiate.
Companies that make decisions with such analyses and data-driven strategies are always one step ahead in online marketing and brand positioning.
The Importance of SEO Competitor Analysis
If you don’t look at your competitors, you don’t know where you are. Your competitors are watching your every move. They learn your strategies and try to gain an advantage over you. Regular SEO competitor analysis is essential for you to keep your competitors behind or take advantage of them.
Our Analysis Process
Determine the Competitors
This is the first step of Competitive Analysis. It involves finding out where your competitors are most active, the channels they utilise and the methods they use.
Our professional SEO experts will fully analyse businesses and provide you with leverage in the competition.
Keyword Gap Analysis
Our professional SEO experts make a list of your competitors and analyse each keyword. We identify all keyword gaps and create a roadmap.
If your competitors are ranking for a keyword, you should make sure your company is too.
Content Gap Analysis
We will examine all your competitors’ blogs, websites, white papers, videos and social media accounts in detail. Your competitors’ digital footprints are our compass!
After all these analyses, we will strengthen your company’s editorial strategy.
SEO Competitive Analysis
In your competitors’ backlinks, we first look at, Number of backlinks, domain authority of linked sites, Relevance of linked content.
Once you know what your competitors are doing with backlink acquisition, it will be easier for you to create a similar strategy and apply it to your own site.
Track the Progress
After following the suggestions in the final report, you should make it a top priority to evaluate how well they worked. At least once every three months, you should do regular keyword checks.
Regular audits like these will keep you up to date and help you plan for how the market might change.
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Why You Need SEO Competitor Analysis?
Stay ahead of your rivals
If you know what your competitors do and why they do it, it is much easier to get ahead of them.
This is because a comprehensive competitor review not only shows how they are achieving results, but also allows us to predict the steps they will take in the future. We are always one step ahead!
Long-Term Results
SEO is a long-term game where we can get fast results. Investing in SEO competitor analysis gives results in a short time and provides clear data for your long-term strategies.
By implementing strategies that are proven to work, you will start climbing the SERPs and bring more organic visitors to your website.
Increase Sales and Conversions
The higher you rank for relevant searches, the more traffic you drive to your website, thanks to a strategy that is based on understanding what your competitors are doing. Also, understanding what your competitors are doing can help you push them down in the SERPs.
A competitive analysis is a plan that includes learning about your main competitors’ products, sales, and marketing strategies by looking into them. A competitive market analysis can help you come up with better business strategies, keep rivals away, and get a bigger piece of the market.
If you want your website to be seen more and rank higher than others in your industry, you need to do a search engine optimization (SEO) competitor study. This kind of research is important for staying ahead of the competition and figuring out what your site does well and what it could do better.
An SEO competitor analysis is the act of checking out your industry’s competitive landscape online, evaluating your SEO competition, and analyzing the information you find to boost your own website SEO and climb up the rankings.
Competitor backlinking is an SEO method in which you look at the backlinks of websites that are competing with yours to figure out what kinds, how many, and how good of backlinks you need. This helps you make a stronger and more effective plan for getting links to your website.
As you may know, SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. You can use this framework to figure out how internal and external factors affect your business. It can also be used to look at your rivals.
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