SEO for clinics and healthcare providers
Patients search on Google and ask ChatGPT before they book. Make sure they find a site they can trust: clear expertise, real clinicians, credible sources.
Specialty and treatment pages
Explore the approach
Where we begin
Sound familiar?
We build content around reliable answers to patient questions and include clinical approval and regulatory review in the publishing process.
We organise clinician profiles, areas of expertise and sources so patients and search engines can find them.
We build a sound language structure and research searches in each language, going beyond translation.
We review content, technical structure and visibility for English-language search and AI assistants.
We measure how your organisation is described and which sources appear for relevant patient questions.
Scope of the work
How we solve it
Specialty and treatment pages
We develop page structures that answer patients’ research questions and clearly explain the scope of your services. We distinguish questions about understanding a treatment from questions about reaching the clinic, connecting the two at relevant points in the journey.
Clinician and expertise profiles
We make expertise, content responsibility and credible sources visible, with clear verification and approval steps. Clear review responsibilities help prevent content updates from relying on personal interpretation or uncertainty over who should approve the information.
Multilingual sites and English SEO
We research each market separately and review hreflang, URL structure and language navigation together. The work goes beyond direct translation. Search language, service information and contact needs are assessed separately for each target market.
Local SEO and GEO
We align Google Business Profile information, location pages and your representation in AI answers. We identify differences in address and service information, helping patients recognise the same provider even when they encounter it through different channels.
Content review checklist
We define clinical review, sourcing and pre-publication regulatory checks. Search demand alone does not determine which health claims belong on a page. Verification is part of content planning, allowing your team to see where clinical review is needed before a page enters production.
Trust should be visible on the page: clear expertise, real clinicians and credible sources.
A plan becomes practice
How we work
Agree the audience and markets
We discuss specialties, target countries and patient questions with your team.
Review pages and trust signals
We assess treatment, clinician and language pages for content, technical structure and sources.
Implement approved content
We assign content and technical tasks and connect medical verification with publishing controls.
Track visibility and enquiries
We report search performance, AI visibility and measurable contact enquiries together.
A clear publishing check for healthcare content
Content ownership, clinical review, sources and publishing approval are defined for each piece. Visibility work follows the same review process. When existing content changes, the plan identifies where its supporting sources and approval also need to be reviewed.
Work you can see
What did we do?
What changed? What’s next?
A working rhythm that makes progress and the next decision visible. Findings become actionable tasks, and each task has a review step.
You can see why each task matters and what will be checked next.
Specialty and treatment pages
Define the scopeClinician and expertise profiles
Record the releaseMultilingual sites and English SEO
Review the outcomeShows the working scope; does not represent client results or performance claims.
Questions & answers
Questions, answered
Is healthcare content risky?+
It can be if it is not properly reviewed. We prepare content with clinical approval, references and regulatory checks, agreeing medical verification and publishing responsibilities at the start.
Do we need an agency abroad to reach international patients?+
Location alone is not the deciding factor. We plan English-language SEO around the target market’s search language, patient questions and multilingual technical structure.
Is translating our existing site enough?+
Each language needs its own search research. Treatment terms, question formats and information needs can differ, so content and structure should reflect the findings.
Can we use patient experiences?+
Only material that has passed the appropriate permission and publication checks is considered in the content plan. We handle patient experiences and other trust signals through your organisation’s approval process.
Let’s review your clinic’s visibility.
Share your specialties, target countries and website. We’ll discuss where to start with Google and AI visibility.
Book a Conversation