Marketplace Optimisation: get your products found, not just listed
We improve your product visibility on Amazon and other marketplaces, and make your ad budget work harder.
Marketplace audit
Explore the approach
Where we begin
Sound familiar?
We measure which searches show your products and improve titles, descriptions, attributes and categories around those searches.
We read organic visibility and advertising performance together to assess where paid spend adds value.
We compare competing products by content, price, ratings and reviews, then prioritise work to close relevant gaps.
We analyse reviews and questions to find repeated complaints and information missing from the product page.
We start with the visibility of your existing products and how customers find them.
Scope of the work
How we solve it
Marketplace audit
We review product visibility, competitors and the relationship between paid and organic sales. Comparable products are reviewed within the same query and category, avoiding direct comparisons between results for fundamentally different types of products.
Product page optimisation
We improve titles, descriptions and attributes using marketplace search data, keeping product information complete and consistent. Images, titles and attribute fields should complement one another. We identify the missing information a customer needs to make a selection.
Category and keyword strategy
We connect each product to the right category, the language customers use and the relevant attribute fields. We consider the need behind a product search instead of relying only on a list of brand names and model numbers.
Sponsored product strategy
We assess organic position alongside advertising returns to identify where sponsored visibility is useful. Product information gaps are part of the assessment. Increasing the budget alone may not address an unresolved problem on the product page.
Review and question analysis
We turn repeated questions, complaints and missing information into findings your product and operations teams can use. We distinguish product issues from feedback about delivery or service, helping direct each finding to the appropriate owner.
Monthly visibility and sales reporting
We explain ranking changes, content work, advertising returns and available sales data together. Price, stock and campaign changes inform the analysis, so visibility movement is not interpreted independently of the commercial context.
A marketplace is a search engine too. Listing a product is only the beginning of getting it found.
A plan becomes practice
How we work
Understand the store
We learn about your platforms, product groups, operations and commercial goals.
Record the starting point
We capture priority products’ search positions and competitors, then review product, review and advertising data.
Prepare the product plan
Titles, content, attributes and categories become clear tasks with owners and priorities.
Implement with operations
We work with your existing store team and check that changes are correctly reflected on product pages.
Measure again
We monitor the same searches and sales performance, then choose the next products and actions from the findings.
A visible plan for each product
The target search, current visibility, content change and repeat measurement stay together. Your operations team can see what changed and why. Clear boundaries between content changes and operational decisions help each team understand its role.
Work you can see
What did we do?
What changed? What’s next?
A working rhythm that makes progress and the next decision visible. Findings become actionable tasks, and each task has a review step.
You can see why each task matters and what will be checked next.
Marketplace audit
Define the scopeProduct page optimisation
Record the releaseCategory and keyword strategy
Review the outcomeShows the working scope; does not represent client results or performance claims.
Questions & answers
Questions, answered
Which marketplaces do you cover?+
We agree the scope around your products and markets, including Amazon, Trendyol, Hepsiburada, N11, Pazarama and relevant alternatives.
Another agency already manages our store. Can you work with them?+
Yes. We add search, content and review analysis alongside your existing operations team.
Aren’t marketplace algorithms a black box?+
We do not claim to know every ranking rule. We regularly monitor internal search results and product changes to understand the patterns associated with improvements.
Do we need to turn off advertising?+
No. We evaluate organic visibility and advertising returns together. The aim is to understand where spending adds value for each product and query.
What does review analysis give us?+
It reveals unanswered questions, recurring complaints and gaps that make decisions harder. Findings inform both page content and product or operations teams.
Start with the products you already have.
Tell us where you sell and which product groups matter most. Let’s review their visibility together.
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