Technical SEO: a roadmap your developers can deliver
Clear tasks, prioritised by impact, that your development team can put straight into their workflow. Each recommendation includes the reasoning, scope and a way to test it.
Crawling and indexing
Explore the approach
Where we begin
Sound familiar?
We write each task with its expected impact, effort and test steps, making priorities easier to discuss.
We turn the findings into a quarterly worklist with clear priorities and owners.
We investigate crawling and indexing issues using Search Console and available log data.
We prepare the redirect map in advance and check it at launch and afterwards.
We trace performance problems to their source and give developers practical recommendations.
Scope of the work
How we solve it
Crawling and indexing
We review robots rules, status codes, duplicate pages, canonical URLs, internal links and XML sitemaps as parts of the same system. We check whether a page that appears open to crawlers can actually be discovered, considering navigation and the availability of important content.
Site migrations
We map old URLs to their new destinations and prepare redirects, indexing checks and a monitoring plan before the move. The plan also accounts for menus, internal links and sitemap changes, so references to the old structure can be addressed together.
Speed and page experience
We assess Core Web Vitals and mobile usability by page template, separating image, code and server issues. Template issues are separated from isolated page problems, helping your team avoid solving the same underlying problem repeatedly across the site.
Structured data and languages
We recommend schema that reflects the real content of your pages and check hreflang and URL structure for multilingual sites. We check that markup reflects the information on the page and assess language relationships against the version a visitor should reach.
Access for AI crawlers
We check crawler access, how important content is delivered and the rules that may affect access to your site. Permission to crawl and meaningful access to content are checked separately, with important JavaScript-dependent information identified in the task list.
SEO depends on development. We translate search requirements into technical tasks and development constraints into clear marketing decisions.
A plan becomes practice
How we work
Bring the evidence together
We combine crawl results, Search Console, analytics and available server logs to understand each issue.
Write the task
Affected pages, expected behaviour, impact, effort and acceptance criteria are documented in one clear task.
Check implementation
We agree ownership with your team, test the changes and record any remaining issues.
Monitor the effect
We follow crawling and indexing after release and interpret technical changes alongside organic performance.
What goes into a technical task?
Evidence is more than an error screenshot. The task must be actionable and verifiable. An affected URL and clear acceptance criteria help developers reproduce the issue and test the fix under comparable conditions.
- Affected URL or page template
- Current and expected behaviour
- Business impact, effort and dependencies
- Owner, status and post-release test
Work you can see
What did we do?
What changed? What’s next?
A working rhythm that makes progress and the next decision visible. Findings become actionable tasks, and each task has a review step.
You can see why each task matters and what will be checked next.
Crawling and indexing
Define the scopeSite migrations
Record the releaseSpeed and page experience
Review the outcomeShows the working scope; does not represent client results or performance claims.
Questions & answers
Questions, answered
Do you make code changes yourselves?+
We can agree an implementation scope with you. In many projects, your development team ships the changes and we test and review them.
When will we see results?+
We prioritise work that prevents crawling or indexing, or affects commercially important pages. Implementation and search engines processing a change can take different amounts of time, so we account for both in the plan.
What does a technical audit deliver?+
Alongside the findings, you receive prioritised tasks, affected URLs or templates and test steps. The output is designed to become an implementation plan.
How do you support a site relaunch?+
Before launch, we prepare URL mapping, redirect rules, indexing checks and measurement. At launch and afterwards, we monitor whether the new structure behaves as expected.
Our developers are busy. Where do we start?+
We separate tasks by expected impact, effort and dependencies, then agree a sequence that fits your team’s available capacity.
Turn technical findings into work that ships.
Tell us about your site and upcoming development plans. Let’s identify your technical priorities together.
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